Open for Business - Lessons in Chinese Commerce for the Millenium - Volume 1 [Textbook + Workbook]. ISBN: 7561914091, 9787561914090

Format: Textbook + Workbook
ISBN-10: 7561914091, 7-5619-1409-1
ISBN-13: 9787561914090, 978-7-5619-1409-0 
Binding: Softcover
Pages: 238 (Textbook), 83 (Workbook)
Shipping Weight: 650g
Size: 210mm x 184mm
Language: simplified Chinese, pinyin, English 

Open for Business is an advanced reading course designed for students who have an advanced level of Chinese lanuage proficiency or who are in their third or fourth year of a Chinese language curriculum in the U.S: either at the undergraduate- or graduate-level. Upon finishing this textbook, students are expected to reach a higher level of proficiency in which they are able to read newspapers, magazines, or other business-related documents as well as to make business presentations or conduct business negotiations.

Each lesson includes:
1) text - in simplified, traditional Chinese and English
2) background information - simplified, traditional Chinese and English
3) vocabulary list - in simplified and traditional Chinese
4) explanation of terms - in simplified Chinese and English
5) distinguishing synonyms - in simplified Chinese and English
6) exercises - in simplified Chinese with English remarks

Open for Business has two volumes. Each volume contains one textbook and one exercise book. Volume 1 provides a macro-economic overview of recent changes in Chinese policies and business practices; Volume 2 focuses on micro-economic issues such as how China’s entry into the WTO may impact on China’s foreign trade and key domestic industries.

新世纪 - 中级商用汉语 - 上 (含课本，练习册)
《新世纪》自2001年在美国正式出版以来,被哥伦比亚大学、宾夕法尼亚大学等近30所高校采用,并于2004年再版,是美国当今使用面最广的商务汉语教材之一。该课本由七个章节构成,包含25篇课文,并配有相应的练习。为了适应美国每学期12周学时的教学需要,将该书分上、下两册:上册包括前三章,下册介绍第四至第七章的内容。上册概括介绍了不断变化的中国宏观经济环境以及金融、市场领域的现状。


目录信息
第一章 改革开放
1.1 中国的经济体制改革
1.2 私有企业的发展
1.3 经济特区
1.4 三资企业
第二章 金融发展
2.1 中国银行业的改革
2.2 利率和汇率对经济的影响
2.3 中国股票市场的发展
2.4 将上海建成国际金融贸易中心
第三章 市场营销
3.1 市场调研在中国
3.2 市场营销的变革及趋势
3.3 品牌意识
3.4 中国商品的国际竞争力
索引
词汇索引
词语例释索引
词语辨析索引
见附件